Chris Raniere

Founder

Chris is a true entrepreneur and is passionate about online marketing and how to approach customers in the most interactive and integrated way. With over 20 years of executive management, operational and business development experience, he has founded or co-founded a string of successful companies and been a pioneer in the online marketing industry.

Prior to co-founding Antidote, Chris founded Revcube, an automated online marketing optimization platform for direct response advertisers. As President and CEO he successfully raised over $17MM in funding from major venture capital firms including Vantage Point Venture Partners and Transcosmos. Before Revcube, Chris co-founded and served as COO for Fathom Online, the first paid search only marketing agency. The company grew from 2 co-founders in 2002 to 42 employees with offices in both San Francisco and New York and over $20MM in revenue. Prior to Fathom, he co-founded and served as VP of Business Development for GlobalStreams, a video streaming software company.

As a VP at Ask Jeeves, Inc., Chris launched the Text Ad Network which utilized an open market concept for online advertising purchase within keyword markets. As part of the executive management team at his original start-up, Cybernautics, Chris was integral in the sale of the organization to USWeb. Educated at Vanderbilt University and the London School of Economics, Chris holds degrees in both Engineering and Economics. Chris loves to live life on the edge and actively! When his is not summiting a mountain he can be found kite surfing in Mexico.

Sinead Norenius

Founder

After 14 years of being at the helm of industry trends for the cosmetics and skincare industry, Sinead, a licensed aesthetician, make up artist and educator, saw a missing link between the availability of product education and the end consumer. With her experience as a blogger (www.selftanningqueen.com), she knew there had to be a better way for consumers to interact with a brand. Her mission since then has been to allow the consumers to have a voice in the product, the messaging, the packaging and even the website and thus Antidote Skin Care was born.

Sinead began her career in the medical arena running an aesthetic department for a predominant plastic surgeon in Orange County, CA. She went on to sell medical lasers and microdermabrasion equipment for a medical device company before working for a variety of professional skin care brands such as Yonka Paris and True Cosmetics. Within these organizations, she took on various roles such as education and sales management. In 2005, Sinead co-founded The Beauty Firm, a marketing and business development firm, where she worked directly with companies such as Mineral Essence, Asha Couture, Open Road Holdings Inc - DBA- Girly Girl Products and Biologica. Most recently, she worked for St. Tropez Tan as their Director of Education for North America, where she worked directly with the entire sales department to form strategic partnerships and acquisitions of large-scale accounts and resort spas.

At Antidote, Sinead brings a vivacious sense of charm, fun, and warmth that infuse the core of the Antidote Skin Care culture. She's also known to love the word “perfect” a lot!

Tom Fischer

Founder

Tom is a critical thinker, strategist,and true entertainer who occasionally brings in some sinfully delicious brownies which makes him pretty useful around here. He has over 27 years of executive management and business operations/management skills. Besides working full time at Antidote Skin Care, Tom continues to be a general partner with Blueshift Partners, a private equity partnership headquartered in Mill Valley, California.

Prior to Blueshift Partners, Tom was a founding General Partner at Accenture Technology Ventures. He focused on investments in information technology companies, particularly in areas related to wireless, voice, digital content and other emerging enterprise software technologies. Outside the corporate arena Tom has worked on a variety of initiatives, including: serving on a non-profit Board, serving as an advisor to two technology companies and making a number of angel investments. Tom also spent three years as a member of Keiretsu Forum, a large angel investment organization founded in the Bay area.

Tom lives in Mill Valley, California. His interests, which he shares extensively with his wife and children (son 9 years old, daughter 5 years old), include horseback riding/jumping, windsurfing, kite boarding, biking, running, snow boarding, and traveling. Tom holds a Bachelor of Science in Marketing Management, 1978 – Miami University of Ohio

Monica Wong

Production

Monica brings magic to our passion for integrating and interacting directly with the end consumers. She has done production work with the BBC and ITV in London, worked on documentaries for several punk bands, and more recently worked in PR at a Bay Area media agency, and in project management for a boutique graphic design firm. Though we love her around here, when Tom brings in his sinfully delicious brownies, we do get nervous, as they seem to go faster when Monica is at the table.

In her free time, Monica enjoys hanging out with her family (she has 22 cousins), visiting the penguins at the California Academy of Sciences, and of course, eating; she is currently trying to start a food blog. Monica holds a Bachelor of Science degree in Media Studies, and a Master of Science degree in Sonic Culture; both were attained from the University of East London in the UK.

Ha Thanh Nguyen

Marketing

Ha is our brand police. She has strong passion for branding and finds Antidote’s communication philosophy a perfect match. Sure, everyone wants to be a consumer-centric brand, but actually taking the consumer voice into consideration when shaping a brand is another story. She believes that is exactly what Antidote is striving for. Prior joining Antidote, Ha worked as an Intern in account management and media at Dae Advertising, San Francisco, CA. She also has international experience with Anamai FLD., a French lingerie brand in Hanoi, Vietnam. While there, Ha and the marketing team ran the Retail Development and Launch Campaign. She also helped open their flagship store in Hanoi.

Ha loves traveling and meeting people from different cultures. And, if there is something that would make her day, it would be her 14 year-old-cat, Mitz or Jimmy Choo! Ha holds a Master of Science in Integrated Marketing Communications from Golden Gate University, San Francisco.

Sai (Joe) Ho

Marketing / Operations

Sai is a perfect cross between a Marketing person and an Operations person. He joins Antidote out of his inspiration from the culture and the people who work here.

Prior to joining Antidote, Sai held a marketing intern position at IBY, Inc., a Prism Venture Partners venture, where he acquired his skills in social media and market research. When he is not cooking or eating good food, and enjoying well made drinks, he must be busy with reading books or playing with numbers. Sai holds a B.A in Psychology and Global Studies from University of California of Los Angeles.

Stephanie Chen

Creative Design

Stephanie is a young, talented designer who joined Antidote because she wants to be part of a new, fresh and inspiring culture. She ends up bringing in a whole new quirky and fun personality and amazing ideas to the team.

Stephanie's ultimate goal in life is to be on the Iron Chef judging panel. When she is not enjoying food, working on designs, or sleeping, she can usually be found outside running!

Stephanie holds a B.S. in Design & Environmental Analysis from Cornell, where she was the Design team leader for Cornell’s Automotive X-Prize team for a semester — a worldwide competition to design and build a marketable 100+ mpg car. And she is currently pursuing a Graphic Design Certificate as well as a Multimedia Certificate.

Nino Fernandez

Creative Design

Having a strong passion for design, Nino started teaching himself using essential design software and later on going to technical school and pursuing a career in design. At Antidote, Nino works closely with the Design team to define the look and feel of our brand.

Nino is also a professional musician since the age of 17 and he has been touring all over South East Asia for 8 years. Besides design and music, he loves playing any form of team sport especially Basketball.

Caitlin Hayes

Marketing

Caitlin is a member of the Marketing team who has a charming personality and amazing drive that pushes our Brand Rep Program moving forward. Besides working closely with the Sales team, she also contributes significantly to Antidote’s social media efforts.

Caitlin recently moved back from Tokyo, Japan where she lived for almost two years. She taught conversational English and was also a pre-school teacher at an International school.

Caitlin holds a degree in Interdisciplinary Studies with a concentration in Communications from University of Arizona.

Carrie Michelle Barber

Marketing/Design

Carrie is the youngest member of Antidote team yet she has brought in great contributions to the Design as well as the Marketing team.

Besides working at Antidote, Carrie is the Marketing Director for Hip To Help – a non-profit organization in San Francisco. She loves vintage shopping, Bikram (Heat Yoga), and French toast.

Carrie is currently pursuing a degree in Advertising with an emphasis on Art Direction from Academy of Art.

Daria Amai Shelton

Creative Design

Daria has successfully developed a skill set that ranges through 2D, 3D, and 4D design on PC and Macintosh platforms. She has a strong interest in disseminating information in as many media forms to reach as many people as possible.

She loves to dance (Cumbia, Dance Hall, Samba), and wishes she was a Coeperia master. She also loves cooking, outdoor rock climbing, and playing the drums. Though she likes to play, Daria can turn on a serious game-face.

She received an Award of Excellence for her work in the Winter 2004 Juried Exhibition while attending the Chicago Academy for the Arts high school. While in Chicago she participated in Louder Than a Bomb, and many theater productions that sought to break the barrier between actor and viewer. She has just graduated from San Francisco Art Institute, where she received the Presidential scholarship.

Anthony Addessi

Finance / Operations

Awarded the 2007 Inspiring Entrepreneur of the Year, Anthony has what we call the “Anthony factor” that makes the life of our Operations team easier. Before Antidote, Anthony worked in the Commercial Real Estate Group at Centerline Capital Group where he was directly involved the financing of over $500 million real estate transactions.

He loves to work out, wakeboard, snowboard and tries to golf. Anthony graduated with honors from Ross School of Business at the University of Michigan with Bachelors in Business Administration in 2007.

John Dohrmann

Marketing

John brings a decade of advertising experience to the Antidote team. He also gets a chance to put his writing skills to use crafting email, advertising, and web site copy. After stints in Chicago and LA working on brands like: Toyota, Michelob, Kellogg’s, and Playboy, he saw a need to develop his interactive chops and moved out west. John joined Yahoo!’s in-house ad agency in Sunnyvale, CA as a Senior Copywriter. There he developed online marketing campaigns for Yahoo! Mail, Yahoo! Messenger, and others.

In 2005 John jumped back into the agency world. As an Associate Creative Director at Ogilvy, he led teams of writers and art directors as they developed online and direct marketing campaigns for Yahoo!, Barclays Global Investors, and Sony Playstation. John recently founded Blue Octopus--a deceptively powerful direct response ad agency where he’s Creative Director.

Deborah Hicks Solomon

Design

Deborah is our creative designer, and with the creative team, she helps to define the look of Antidote. With a strong desire to unleash her creative side, Deborah recently left a career in Marketing and Advertising to pursue her passion for creative design. Her career spans over 12 years in both marketing and account management roles with multi-million dollar packaged goods brands, including French's, Del Monte, Banquet and Lysol. Additionally, she led new product development for Del Monte and launched Fruit Naturals - one of the most successful launches in the company's history.

In her role as lead designer, Deborah brings her strong marketing skills to bear, ensuring there is strong synergy between Antidote's brand positioning and its overall look, voice and feel.

Deborah holds an MBA in Marketing and a BS in Biology. She loves dining out with friends, savors beating her husband at golf and is known for telling Sinead, "no, it's not perfect".

Merritt King

Social Media

Merritt is our social media genius who has a flair for science and beauty. She is an early adopter, having signed up on Friendster back in 2003. She is a licensed aesthetician and currently practicing skin care therapy in San Francisco. She also has additional certifications in treating Hyperpigmentation, Acne Treatments, Cosmeceutical/Cosmetic Ingredients, Manual Lymphatic Massage, LED Therapy, Ultrasound, High Frequency, Microdermabrasion, and Chemical Peels. Merritt also ran operations and launched new store concepts for the Southwest and West Coast Regions of Gap Outlet, and in 2001, she launched a new store concept and the campaign "San Francisco's first fcuk" for French Connection in San Francisco.

Merritt loves cooking for friends (Cooks Illustrated is her bible!), traveling far and wide, and being active outdoors—especially when it involves enjoying a freshly-brewed cup of coffee outside her tent!

Pallavi Sharma

Marketing

Pallavi was the Global Brand Leader at GE and instrumental in developing their "ecomagination" campaign. She brings over twelve years of marketing strategy and communications experience to the Antidote team. She’s currently focused on developing Antidote's Web 2.0/3.0 strategy. And, as a relatively new mom to 18 month-old Mihira, Pallavi is currently learning the art of negotiation.

She holds an MBA in marketing and BS in microbiology. In her spare time, Pallavi loves drinking coffee, spending time with her family, and working on her novel.